MSG was Hollyrock/Miller’s first client. We handled brand development for the World’s Most Famous Arena, tune in advertising and support for sponsorship and affiliate sales for MSG Network. We drove attendance filling seats for MSG Entertainment-the live events in the arena. We did the same for the New York Rangers Hockey franchise and the New York Knicks basketball franchise. When the WNBA launched we were tapped as the agency of record for the New York Liberty helping to introduce women’s professional basketball to the mecca of the sport.